Here are some examples of what  I achieved for others, and can achieve again for you:

The challenge:

• A European market research agency wanted to crack the US market. The agency had little to no brand awareness in the US, and no representation in the mid-west and south

The solution I brought:​

• Sold our research solutions and secured recurring clients: from $0 to $5M+

• Secured Master Service Agreements with three marquee clients

• Hired and led a team of research and sales professionals 

• Grew brand awareness and reputation for the agency by participating in21 conferences in 3 years 

01

Area of expertise: Business growth and team leadership

The challenge:

• A large ecosystem brand needed to understand the impact of specific events and marketing campaigns on the brand, revenue, and stock price.

The solution:

• Designed a custom measurement program that enables the brand to predict, measure and optimize the impact of its marketing efforts

• Led a team of senior data scientists and market researchers to

  • Collect, combine and analyze disparate sources of information (social media, news, surveys, legal publications…)

  • Link all findings to brand and revenue metrics

  • Provide actionable recommendations to the brand on the investments it should prioritize to generate the highest ROI

02

Area of expertise: Market research and consumer understanding

The challenge:

• Propel visibility, credibility, and reputation in 5 priority markets, starting from scratch and on a shoestring budget

The solution:

• Secured prestigious endorsements for two books

• Created a full suite of marketing collaterals (media kit, chapter outline, sales sheet, rider…)

• Created and deployed a content creation and social media strategy

• Pitched media, key marketing and brand executives, and conference organizers

• Impact: Secured 74 media engagements, podcast interview, workshops, and conference presentations in one year (2023)

03

Area of expertise: Personal Branding

The challenge:

• After years of dominating the market in 20+ countries, a major media and entertainment brand was losing relevance and market share to a new breed of competitors

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The solution:

• Leveraged advanced analytics to identify, map out and quantify the strength of the 20 brand attributes that are the most powerful in driving brand equity

• Performed a thorough analysis of what makes competitors successful (or what makes them fail), in entertainment and adjacent categories. 

  • Identified “white space” where the client brand could expand

• Created a full roadmap to enable the client brand to regain market shares and grow its brand distinctiveness and differentiation

• Helped activating this strategy, in particular by implementing an ongoing consumer and brand measurement program

04

Area of expertise: Global brand strategy