I counsel brands and people on how to grow revenue and develop a sustainable competitive advantage.

- In my new book, Assemblage, I explain how to build brands that transform people and the world they live in.

- At Ipsos, I help our clients measure and amplify how brands and consumers connect through content, communication, and media.

- At UCLA, I teach students the tools they will need to become successful consumer insights and brand strategists.

- My expertise stems from 20 years of experience in leadership, business growth and evidence-based brand strategy.

- My books are endorsed by Jonah Berger, David Aaker and Martin Lindstrom, among others.

 

I hold a Doctorate in Consumer Psychology and an MBA in Marketing.