I empower you with fresh ideas and new tools, to make you stand out and succeed
Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating transformative brands by combining personal, social and cultural attributes.
Assemblage
The Art and Science of Brand Transformation
WHAT PEOPLE SAY ABOUT ASSEMBLAGE
DAVID AAKER
Vice Chairman at Prophet, Brand Strategist and Author of "The Future of Purpose-Driven Branding"
The only way to find brand success and growth is to reframe perceptions and decisions. Probst provides routes to doing just that. A real contribution.
JONAH BERGER
Wharton Professor and Bestselling Author of Contagious and the Catalyst
Want to create a transformative brand? Assemblage shows you how, illustrating how brands can do good for both consumers and society.
NIR EYAL
Author of Hooked and Indistractable
Assemblage blends academic research with practical insights that marketers can immediately put to good use. It's a clear, concise, and actionable book.
Emmanuel is a WSJ and USA Today bestselling author and brand growth expert. He also teaches Consumer Market Research at UCLA
